Rik: They see directly how they're going to benefit from bringing this information together and visualizing it. How it's going to show them the outliers. How it's going to show them the trends and allow them to—because they have the full context of unstructured and structured together—to actually not only see the outlier, see the trends, but drill into them to understand the why, the how and the what.
The nature of our system, the way we can bring data together, and using Tableau as a front-end, you can have very agile BI implementations that augment what people are doing with their data warehouses. So you deliver the data faster to the end users as they're exploring, as they're discovering, as part of an overall analytic practice.
They're able to gain competitive advantage by leveraging data, leveraging information in ways that their competitors out in the field are not. It's really about not even just a gradual evolution but a whole sea change in how they look at data, how they visualize it and how they drive business value from it.
Tableau is fantastic as a partner—as a key element for our customers. It sounds a little cheesy, but the satisfaction of creating a dashboard that opens someone's eyes—it's a thing of beauty.