Find actionable insights in all of your marketing data with these fast and easy dashboard tips.
In today's data-driven world, gone are the days of go-with-your-gut style marketing tactics. Yet many marketing teams still struggle to combine and understand customer, campaign and sales data into one unified, 360-degree view.
More than ever, marketers need dashboards that can show them what's happening across all of their channels in real-time to make faster, better decisions.
In this white paper, you’ll learn:
- How to select the best metrics for marketing dashboards
- Ways to measure and share live channel performance
- How to blend data from multiple channel sources
- How real marketers use interactive dashboards for better decision-making
I can pull in my mobile data, I can pull in my Google Analytics data. I can pull in my social data. I can pull in my Salesforce and CRM data and see that 360-degree view of that prospect and the customer. This is very, very actionable.