AaaS offering wins over customers
Ciena adopted Tableau as its enterprise analytics platform across several departments. Business intelligence teams use Tableau to analyze orders, revenue statistics, regional statistics, maintenance contracts, and more. Hundreds of employees share results and collaborate using Tableau Server.
After solidifying internal analytics processes, Ciena leadership turned its attention to customer-facing analytics.
Previously, Ciena consultants would create manual reports for each customer. Simon Brueckheimer, Leader in the Field Analytics Office, remembers losing weekends developing and adapting spreadsheets for customers. VP of Global Accounts Keri Gilder recalls spending up to a year trying to get an executive engagement with a customer.
To respond to growing data demands, Ciena adopted Tableau Cloud as an AaaS offering to customers. With their own Tableau Cloud logins, Ciena’s customers rest assured that their data is secure, and Ciena can provide the right level of governance with a permissions model by site and project.
With Tableau Cloud, clients can dig into their individual dashboards to understand market trends, project service and equipment needs, and make strategic decisions about how to win the most market share.
“The analytics that we are using to provide effective consultancy are really winning people over among our clients,” explains Simon Brueckheimer.