白皮书

5 Best Practices for Telling Great Stories

Authors
Elissa Fink, 首席营销官 - Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.
If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this white paper will help! Based on one of the largest and most highly attended web seminars sponsored through the American Marketing Association, this white paper shares practical strategies for better storytelling and better communication.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller all through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

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About the authors

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Elissa Fink

首席营销官 - Tableau Software

Elissa Fink 是 Tableau Software 的首席营销官。Elissa 有着 20 多年运用数据分析帮助企业改善营销运作的经验,她在营销、业务战略、产品管理和产品开发部门都担任过高管职位。

在加入 Tableau 前,Elissa 在 IXI Corporation 担任主管营销的执行副总裁,该公司专业从事营销信息领域。她还在 Tele Atlas、TopTier Software 和 Claritas, Inc 担任过高管职位。此外,Elissa 还有过为华尔街日报销售广告的经历。Elissa 拥有圣克拉拉大学的学士学位,以及南加州大学营销和决策系统工商管理硕士学位。

Susan Moore

Author and Marketing Consultant