5 Best Practices for Telling Great Stories

Elissa Fink, Chief Marketing Officer – Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.

If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this white paper will help! Based on one of the largest and most highly attended web seminars sponsored through the American Marketing Association, this white paper shares practical strategies for better storytelling and better communication.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller all through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

About the authors


Elissa Fink

Chief Marketing Officer – Tableau Software

Elissa Fink ist Chief Marketing Officer von Tableau Software. Elissa Fink unterstützt schon seit mehr als 20 Jahren Unternehmen mittels angewandter Datenanalyse bei der Optimierung ihrer Marketingabläufe. Sie bekleidete Führungspositionen in den Bereichen Marketing, Geschäftsstrategie, Produktmanagement und Produktentwicklung.

Vor Tableau arbeitete Elissa im EVP Marketing bei IXI Corporation, einer auf Marketinginformationen spezialisierten Firma. Sie war auch in führender Position bei Tele Atlas, TopTier Software und Claritas, Inc. tätig. Elissa hat auch eine Zeit lang Werbung für das Wall Street Journal verkauft. Elissa Fink besitzt einen BA-Abschluss der Santa Clara University und einen MBA-Abschluss der University of Southern California in Marketing und Decision Systems.

Susan Moore

Author and Marketing Consultant