백서

5 Best Practices for Telling Great Stories

Authors
Elissa Fink, 최고 마케팅 책임자 - Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.
If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this white paper will help! Based on one of the largest and most highly attended web seminars sponsored through the American Marketing Association, this white paper shares practical strategies for better storytelling and better communication.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller all through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

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About the authors

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Elissa Fink

최고 마케팅 책임자 - Tableau Software

Elissa Fink는 Tableau Software의 최고 마케팅 책임자(CMO)입니다. 20년 이상 여러 회사에서 데이터 분석을 적용하여 마케팅 운영 개선을 지원해온 Fink 이사는 마케팅, 비즈니스 전략, 제품 관리 및 제품 개발 부문 임원을 역임했습니다.

Tableau에 입사하기 전에는 마케팅 정보 전문 회사인 IXI Corporation의 마케팅 총괄 부사장으로 근무했고, Tele Atlas, TopTier Software 및 Nielsen/Claritas에서도 임원으로 근무한 경험이 있으며, Wall Street Journal의 광고 판매를 담당하기도 했습니다. 산타클라라 대학에서 학사 학위를, 서던 캘리포니아 대학에서 마케팅 및 의사결정 시스템 MBA 학위를 받았습니다.

Susan Moore

Author and Marketing Consultant