Whitepaper

5 Best Practices for Telling Great Stories

Authors
Elissa Fink, Diretora de Marketing - Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.
If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this white paper will help! Based on one of the largest and most highly attended web seminars sponsored through the American Marketing Association, this white paper shares practical strategies for better storytelling and better communication.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller all through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

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About the authors

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Elissa Fink

Diretora de Marketing - Tableau Software

Elissa Fink é a CMO (diretora de marketing) da Tableau Software. Há mais de 20 anos ajudando empresas a melhorarem suas operações de marketing por meio da análise de dados aplicada, Elissa ocupou cargos executivos em marketing, estratégia comercial, gerenciamento de produtos e desenvolvimento de produtos.

Antes de entrar para a Tableau, Elissa era vice-presidente de marketing da IXI Corporation, uma empresa especializada em informações de marketing. Ela também atuou em cargos executivos na Tele Atlas, na TopTier Software e na Claritas, Inc. Elissa também passou uma parte do seu tempo vendendo material publicitário para o Wall Street Journal. Elissa formou-se pela Universidade de Santa Clara e tem um MBA em marketing e sistemas de decisão pela Universidade do Sul da Califórnia.

Susan Moore

Author and Marketing Consultant