Shortcuts to Marketing Success
Unlock Marketing analytics success
Get insights from your data 29% faster and unlock success now. Here you’ll find the most relevant marketing dashboards and solutions to help you quickly drive desired business outcomes.
Accelerators for Marketing
Reduce time to value and accelerate your journey to data-driven insights. Use these Accelerators to quickly and easily build robust marketing dashboards that improve productivity and help answer key business questions—all using your own marketing data.
Streamline and automate the existing reporting/analytics process to focus on strategy & campaign optimization
KPI's: Campaign Performance, Clicks, CTR, Engagement, Cost/Lead
- Digital Marketing - Email MKTG Campaigns Dashboard - Complete analytics workbook with high-level summary, campaign performance, segmentation and trend analysis views.
- Digital Marketing Campaign Summary - Standard view of Campaign KPIs across a particular Marketing Campaign.
Report effectively on marketing initiatives enabling my organization to use data to drive marketing decisions
KPI's: Program Performance, Views/Dollar, Clicks/Dollar, Sales/Dollar, Leads/Conversions
- Digital Marketing Campaign Performance - Quarterly view of cost to drive clicks, impressions and leads from Direct, Paid Search and Social marketing programs.
- Marketing Performance Dashboard - Dashboard with many views into Marketing Performance across search, social and video.
- Marketing Hub Tracking - Tracking sources of internet traffic from various program sources and geos.
Navigate uncertain times and respond with agility to current marketing challenges
KPI's: COVID rates, COVID Market Impact
- COVID Market Indicator Analysis - Search & bookings trend w/Covid vaccination & case correlation.
- COVID Impact on Air Travel - Analysis of air passengers by flight distance.
- COVID-19 Daily Dashboard - In depth reporting of Covid data for Scotland.
- COVID Impact of Store Reopening - Reopening Plan tracking for office/store locations by geo.
Best practices and resources
Marketing Community User Group
Connect with other marketers, ask and answer questions, share your vizzes with others, and get insights into popular marketing-analytics content.
Connect to data and third-party sales solutions
Get information on popular third-party applications that work with Tableau.
Connect to data
Get step-by-step guidance on connecting to a variety of the most common data sources.
Salesforce + Datorama
Connect, analyze, and take action on all your data in one marketing dashboard.
Google + Tableau
Use Tableau to glean insights from your Google-hosted data (Google Analytics, Google BigQuery, and Google Sheets).
Email campaign overview
Visualize data and gain insights from your marketing email campaigns.
Visualize data for a holistic overview of all your account engagements and activities.