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For PepsiCo, the journey to analytics success was not easy. There were many hurdles along the way. But by using Trifacta to wrangle disparate data, analyst Mike Riegling and his team reduced end-to-end run time of analysis by as much as 70 percent. And with Tableau, the team cut report production time as much as 90 percent.

Marketers, rejoice! We are excited to announce our new Marketo connector in Tableau 10. This new connector means you can connect directly from Tableau to see and understand your campaigns, leads, and lead activities—no ETL, data warehouse, or spreadsheets required.

According to Fast Company, “Both demand and salaries have been rising for people who can work with and analyze data.” Easy access to the tools to gain these skills is only half the battle. Unfortunately, you can’t just download viz-whiz skills like you can download a free copy of Tableau, but we’re here to help you expand your skill set.

In the great book Made to Stick by Chip and Dan Heath, they have a great story about a local newspaper in a small town that says they would literally print names from the phone book if they could. They know that when people see their name, or the name of someone they know, there is an emotional attachment that gets the reader to care about the content. The same is true in data-viz land.

Last week, I learned that I was selected as a Tableau Zen Master. I am extremely excited and humbled to join such an exceptional group of Tableau talent. As I reflect on my journey, I wanted to share a few tips that helped me and will hopefully inspire others.

I never was very excited about working with data until after graduation. That’s when I learned what a joy it is to visualize my own data. I loved the idea of telling visual stories with data I actually cared about. I could finally see how data applied to my own life! I wish I’d known this back in college. So I thought I’d share six data visualizations I wish I had during my college years.

When I discovered Tableau at work, it was like the day I got my first digital camera. I had finally found a tool with which I could answer my customers’ questions faster than ever before! And I could also apply my passion for photography when designing dashboards.

We are delighted to announce our new 2016-2017 Tableau Zen Masters. This year, we have selected 27 people who represent the three pillars of our program.