Communications & Media

"We have flipped the script on how ITV looks at data," says Mike Leverington, Director of Data Experimentation at ITV, a major broadcaster and studios business in the UK.

In this follow-up to a Tableau Conference breakout session, get all the resources you need to build a web analytics dashboard that's customized to your site. Part two in a series.

Marketers, rejoice! We are excited to announce our new Marketo connector in Tableau 10. This new connector means you can connect directly from Tableau to see and understand your campaigns, leads, and lead activities—no ETL, data warehouse, or spreadsheets required.

With 50 million subscribers, Netflix is a major player among media and broadband companies. “We provide streaming services so people can watch whatever they want whenever they want” said Blake Irvine, a manager in the Data Science & Engineering group at Netflix. “Tableau has become a go-to tool for data visualization and storytelling for Netflix”, said Irvine.

EA's adoption of Tableau Server enterprise analytics paid off in better sales reporting, improved game site health monitoring, and a clearer understanding of beta games. “We wanted to build self-service rapid reporting analytics in an enterprise platform,” said Venkatesh Shivanna, Analytics Architect for EA. With more than 6,000 views per day, the Tableau Server eco-system was chosen for its ability to reliably keep up with the traffic from EA customers eager to get their game on.