Service Corporation International (SCI) is North America's leading provider of funeral, cremation and cemetery services. With more than 21,000 dedicated employees, SCI operates from a network of more than 1,800 funeral homes and cemeteries, assisting families with compassion and guidance, helping them celebrate, and preserving memories. At the 2011 U.S. Tableau Customer Conference, pricing strategy manager Mark Machac talked with us about how Tableau is helping SCI turn data into actionable business initiatives.
"The fact that you can actually build a report immediately based on somebody's request and make it actionable is something that's lights-out. That's never been done before in our company."