‘Viral’ adoption of Tableau creates data driven culture throughout company
Since the beginning of the rollout, Tableau usage within Elsevier has grown at an exponential rate.
“The one thing that caught us by surprise was the scale and the speed that Tableau took off. It was like a viral effect,” says Tom. “We thought we’d have to do a lot of selling to gain that initial traction and momentum but as soon as the first users started to get on it, everybody wanted to use it. We went from a few Tableau Desktop users to over 200 within 6 to 9 months.”
The company now has over 20 sites within Tableau, each representing a different department, and more than 1,300 interactors on Tableau Server. User numbers continue to grow all the time, in all corners of the business.
“We have a lot of Tableau users in Sales, while Marketing uses it for customer segmentation. Finance does its reporting in Tableau and we recently rolled out some CFO dashboards, which allows our CFO to make key business decisions,” says Tom. “We’re also using it in HR within the people analytics space, we use it in Technology to manage our software development life-cycle, plus multiple other areas of the business. The list goes on and on."
This growth has helped foster a powerful new culture of self-service analytics within the company, as more and more people realise the information they need is rarely more than a few clicks away in Tableau.
“When we first implemented Tableau a lot of people embraced it immediately, but some said ‘you guys in tech have always done our reports and analytics for us so can’t you just continue to do that?’. But as we worked through our journey and showed people how easy it was to get those kinds of insights themselves, the real eureka moments came out,” says Tom.
“Now we can take a step back and support them in their own journeys rather than having to do everything centrally. So it's good to see successes across the business, people taking ownership and actually getting a lot of that gratification from it. I think that’s a big win.”