Marketing Analytics

With Tableau, it’s possible to bring marketing data together to get unprecedented insight into your digital media spending, social media, website performance, customer journeys and beyond. See what a powerful and intuitive analytics platform can do to answer the most curious marketer's questions and create a data culture in your organization.

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Jump start analysis with Tableau Accelerators

Get expert-built dashboards to address marketing specific business needs with Accelerators on the Tableau Exchange.

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The Do’s and Don’ts of Marketing Analytics Dashboards

Learn about the do’s and don’ts of marketing analytics to help your marketing team create and use effective dashboards for managing and deploying marketing analytics.

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Dentsu nurtures data-driven culture one report at a time

"A new approach was needed to reduce time-to-insight for our clients, as well as create a more comprehensive overview of the entire marketing funnel, not just the top."

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Tinuiti scales multi-channel marketing with Tableau

"If we didn’t have Tableau, we would be behind where we are today and need more staff to do the same amount of work. These consumable, dynamic dashboards are making a really big difference for us and our customers."

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Bring digital marketing and insights together


4 charts every social media manager needs

Keep a pulse on the impact of social media with these 4 charts that track engagement, organic performance, sentiment, and reach.

Blog Post

Begin analyzing your Google Ads data

Find out how to connect directly to Google Ads, extract necessary fields for a time frame, and begin analysis within minutes.


Deeper campaign performance insights

Explore Marketo starters and get insights more quickly for campaign performance, customer activity, and website engagement.

Blog Post

Faster social media insights with less spreadsheets

No more juggling countless spreadsheets from multiple platforms. Get a complete picture of social media performance and spend more time developing insights.

REI stays competitive with clear customer insights

"For REI it's incredibly important for us to think about how we can leverage analytics as a competitive advantage to discover insights and provide a better customer experience for the customers that we've serviced for 78 years—and continue to do so in the future."

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How are you evolving your marketing analytics?

It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.

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Tableau + Google = more data insights

Blog Post

Best practices from zulily for removing data analytics bottlenecks

Learn how online retailer zulily is using Google BigQuery and Tableau to achieve its goals while removing bottlenecks from the data and analytics process.


TeamSnap automating data transfers to drive marketing ROI

Learn how TeamSnap automates its data transfers from the three largest ad platforms, Adwords, DoubleClick, and YouTube, into its BigQuery platform to make its media budget go further.


Consolidate media and marketing data to outperform competition

See how Google Cloud Platform (GCP) and Tableau provide a solution to unify marketing data while driving faster decisions, without requiring expert analysts or complex workflows.

Marketing analytics webinars


Tableau on Tableau: Marketing Operations

During this webinar, hear from Tableau’s Director of Marketing Operations, Mike Braund, as he explains how he asks and answers questions with data – all the data – from to Eloqua, Drupal to Google Analytics, AtTask to Smartsheet, and more.


How Tableau uses Tableau to manage marketing programs

During this webinar you will find out how Tableau's EMEA marketing team uses Tableau to manage every-day marketing analytics. See what happens when you empower every marketer to better understand campaign performance, web analytics, lead activity, social media influence, and ROI.