The Total Economic Impact™ of Tableau
Productivity improvement with US$14 million in labour for the composite organisation over three years.
Increased BI developer capacity of six hours per week, worth $15.4 million in labour for the composite organisation over three years.
$3.1 million in total cost of ownership savings from legacy BI tool consolidation over three years.
Learn about cost savings and business benefits enabled by Tableau
In May 2026, Tableau commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realise. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Tableau on their organisations. To better understand the benefits, costs and risks associated with this investment, Forrester interviewed four decision-makers with experience using Tableau. For the purposes of this study, Forrester aggregated the experiences of the interviewees and combined the results into a single composite organisation, which is a global company with annual revenue of $10 billion.
Findings include:
- Increased revenue through faster, more informed decision-making
- Improved business user productivity with self-serve analytics
- Expanded BI developer capacity through automation
- Reduced total cost of ownership from legacy tool consolidation
- Costs for implementation, management and support
- Forrester TEI framework and methodology
See how Tableau customers boosted productivity, accelerated decisions and scaled analytics company-wide
Prior to using Tableau, the customers relied on fragmented BI ecosystems comprising multiple legacy tools and manual BI workflows. These prior environments led to delayed decision-making, operational inefficiencies and an inability to scale analytics effectively across their organisations.
The customer’s organisations adopted Tableau as their primary platform for delivering insights and supporting decision-making for users across their organisations. With Tableau, the interviewees’ organisations developed reusable, interactive dashboards for data visualisation, exploration, real-time analytics and reporting for a variety of use cases. Key results from the investment include increased sales, increased business user productivity and expanded BI developer capacity.
