Grupo Gente: Empowering users to make better decisions

Grupo Gente is a multidimensional financial group, comprised of companies such as Beto Te Presta, which provides easy access to personal loans. Before Tableau, Grupo Gente queried cubes to surface information. They found that the process wasn’t user-friendly enough to roll out to the entire organization as a business intelligence solution. Grupo Gente wanted to empower people across the company—the ones who needed answers—to dig into the data themselves. In this video, Head of Technology, Data Warehouse Development and Implementation at Beto Te Presta, Cynthia Bolaños and Regional BI Manager, Amanda Urbina explain how Tableau led to faster decision-making, allowing people from all areas of the company to analyze data. (Video in Spanish)

Tableau: What led you to Tableau? Cynthia Bolaños, Head of Technology Data Warehouse Development and Implementation: What made us try out Tableau was the ease with which users could implement it and become self-sufficient in terms of generating reports to make decision-making easier. Tableau: What kind of impact has Tableau made so far? Amanda Urbina, Regional BI Manager: When it comes to making decisions, by far the biggest impact we have witnessed is the empowerment given to the user—to the analyst—in terms of decision-making, and empowerment. Tableau: How’s using Tableau for you? Cynthia: The number of people who use Tableau in terms of creation are non-tech savvy end-users, while these users are... the tool is so user-friendly that people can use it easily without the need for any tech support for the development of their own reports. The positions involved are users such as business managers in general management, directors, risk managers, trade managers, sales managers—all kinds of different areas. Tableau: What was life like before Tableau? Amanda: Before we implemented Tableau in our organization, all the analysis was done using cubes. Now with Tableau, building up a dashboard, compiling data, analysis, viewing data—everything is much quicker than it used to be. Cynthia: If we didn't have Tableau, we would have to compile reports using other, less user-friendly tools. Users would have to spend more time building reports, using less user-friendly tools. Tableau: How are you planning to move forward with Tableau? Cynthia: The next step for our company and Tableau is to grow in terms of users. Growing the use of the tool so that more users become more self-sufficient in building up their own dashboards and taking business decisions. Amanda: It gives us the ability to be able to interpret and explore data—this huge volume of data we deal with—assisting us in making decisions which gives us a competitive advantage in our business, within our industry. Tableau: What kinds of issues were you facing before Tableau? Amanda: Before implementing Tableau, one of the main issues we had were the end users. Making them comfortable generating, compiling, and at the same time processing information and analyzing information. This issue is now much smaller thanks to the ease of use, the user-friendliness of Tableau in our organization. Once we implemented Tableau, user involvement became much quicker than it was previously.

Tableau gives us the ability to be able to interpret and explore data, assisting us in making decisions. This gives us a competitive advantage in our business and within our industry.