Béautiful Numbers offers customized Tableau dashboards to marketing managers, allowing them to manage performance and showcase their contribution to the business. With Tableau, Founder, Beatrice Loriot can combine data from marketing, sales and finance into a single view, optimizing decision making and fostering collaboration between Sales and Marketing. When Béatrice explains her experience she said, “[This] thoroughly convinced me that Tableau was the tool for my company.”
Tableau: How does Tableau help measure marketing performance? Béatrice Loriot, Fondatrice, Béautiful Numbers: We demand more and more marketers to generate more opportunities with less budget. Even with less budget, Tableau is a valuable management tool. In the same dashboard, marketing departments can analyze campaign performance, budget, and return on investment. They can also keep track of the pipeline, marketing opportunities, and associated conversion rates. They can access this data on the fly to help achieve objectives and implement corrective action as necessary.