Embed and customise Tableau’s interactive, analytical capabilities to create a seamless experience with your products. Increase your product's engagement and improve customer satisfaction by integrating rich content, data and analytics directly into your product. Differentiate your product with Embedded Analytics and discover new growth opportunities by monetising your data.

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Embed Tableau's market-leading analytics platform into your external-facing applications.

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Monetise your data with Embedded Analytics

Make your data into money. By treating data as a business asset, you can create new revenue streams, enhance customer relationships and improve operational efficiency.

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Tableau Embedded Analytics capabilities




Seamlessly embed the self-service analytics your customers want

Empower your organisation with competitive differentiation, a fast go-to-market plan, an enriched customer experience and opportunities for additional revenue streams.

Learn how you can use Tableau’s Embedded Analytics in your applications here.

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Elevate customer experiences

Deliver the analytics experience your users want and need. Our building blocks allow you to embed Tableau’s core features into your application. Interactive dashboards help you and your customers track critical KPIs with Metrics, ask sophisticated questions with Ask Data and edit visualisations directly to discover meaningful insights with Web Authoring.

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Accelerate your time to value

Our APIs and Developer Tools help you seamlessly integrate Tableau analytics into your products, applications and web portals quickly. Get to market faster by leveraging Tableau’s best-in-class analytics without having to build and manage the resources and expenses of building from the ground up. Leverage Tableau's analytics expertise and access our continued innovations towards delivering unique analytical experiences.

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Scale flexibly and securely

Embed analytics where you and your customers already are. Tableau integrates with your existing technologies with versatile single sign-on, enterprise-grade security and out-of-the-box availability at scale. Choose from role-based, usage-based or core-based licensing models to fit your data monetisation strategy.

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We believe that anyone, regardless of expertise, should be able to do advanced analytics, which requires hiding the technology’s complexities and presenting users with a tool that’s simple to use, but also powerful enough to perform complex analysis. Tableau Embedded Analytics allows us to do just that, facilitating data access, reporting, visualisation, exploration, searches and advanced data interrogation, all in real-time via the same intuitive interface.

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Choose the best analytics option for you

The Tableau Developer Programme

The Tableau Developer Programme provides training, skill-building and networking opportunities for all levels of DataDevs. When you join our developer programme, you get a free personal development sandbox where you can test our APIs and other developer tools in a safe environment.

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Embedded Analytics developer resources

If you wish to learn more about delivering analytics to your customers, check out our developer resources. Learn how to get started quickly and easily with our APIs and developer tools, and access our thriving developer community.

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Tableau embedded analytics playbook

This playbook summarises the key APIs and features used in embedded deployments. This playbook offers a detailed overview of our embedding requirements and supplies you with the resources necessary to get started.

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Monetise your data with Embedded Analytics

Visualise to monetise: How using data analytics externally can open new opportunities

All organisations, large or small, have data – and the potential to use this data to build better experiences for customers, partners and vendors is waiting to be untapped. There’s an opportunity for businesses to monetise data, but what could that look like and what’s the value?

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Partner with a leader in visual analytics

Embedded Analytics: Should you build or buy?

The biggest decision when implementing an Embedded Analytics offering is to build in-house or buy.

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The reaction from our clients has been overwhelmingly positive. Clients that knew about Tableau, of course, they love it. Clients see how quickly we can drill into data combined with the prettiness. And, you know, smiles immediately pop onto their faces.

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