Tableau Cloud Pricing

Tableau Cloud is built for organisations that want to move fast without managing infrastructure. If your priority is speed, scale, and putting AI-powered insights in the hands of every decision-maker, Tableau Cloud is the right fit.

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Choose the edition that meets your needs.

Contact Sales for capacity-based pricing options.

Tableau Standard

A comprehensive edition to help you explore and understand your data. Starting at:
£ 12
GBP/User/Month
(Billed annually)
  • Author, govern, and collaborate with browser-based web authoring
  • Tableau Desktop and Prep Builder
  • Tableau Pulse
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Tableau Enterprise

An advanced edition to help you manage, secure, and scale your data and analytics. Starting at:
£ 28
GBP/User/Month
(Billed annually)
  • Includes everything in Tableau Standard, plus:
  • Advanced Management and Data Management
  • 10 sites and eLearning
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Tableau Cloud+

A premium edition to help you bring wall-to-wall agentic analytics to your organisation.
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  • Includes everything in Tableau Enterprise, plus:
  • Tableau Agent in Tableau Cloud and Pulse
  • Premier Success, 50 sites, and Release Preview access
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Tableau+ Bundle

A bundle combining Tableau Cloud and Tableau Next to empower users across your organisation with agentic analytics — wherever they work.
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  • Includes everything in Tableau Cloud+, plus:
  • Tableau Next
Contact Sales

* This solution requires an annual contract, billed annually. Every deployment requires at least one Creator licence. For additional users, Creator, Explorer, and Viewer licences are available.

Compare edition capabilities.

Compare Tableau Cloud Editions and the Tableau+ Bundle

Feature Standard Edition Enterprise Edition Cloud+ Edition Tableau+ Bundle
Tableau Cloud ✅ ✅ ✅ ✅
Tableau Pulse ✅ ✅ ✅ ✅
Tableau Desktop ✅ ✅ ✅ ✅
Tableau Prep Builder ✅ ✅ ✅ ✅
Tableau Cloud Manager ✅
Up to 3 Sites		 ✅
Up to 10 Sites		 ✅
Up to 50 Sites		 ✅
Up to 50 Sites
Tableau MCP ✅ ✅ ✅ ✅
Data Management capabilities ✅ ✅ ✅
Advanced Management capabilities ✅ ✅ ✅
eLearning ✅ ✅ ✅
Tableau Agent in Pulse ✅ ✅
Tableau Agent in Authoring ✅ ✅
Tableau Agent in Prep ✅ ✅
Tableau Agent in Catalog ✅ ✅
Release Preview Sites ✅ ✅
Premier Success for Tableau Cloud ✅ ✅
Data 360 ✅
Via Salesforce Foundations		 ✅
Tableau Semantics ✅
Via Salesforce Foundations		 ✅
Tableau Next Platform ✅
Tableau Agent in Tableau Next ✅
Tableau Next in Slack ✅

Choose the licensing model that works for your team.

Tableau aligns user licence types with specific job roles and data requirements. Every user is designated as a Creator, Explorer, or Viewer based on these needs.

Organisations have two distinct options for purchasing and licensing users when deploying Tableau Cloud:

Role-based Pricing

Simply count how many Creator, Explorer, and Viewer licences your team needs. This straightforward model keeps your costs predictable and easy to forecast as your organisation grows.

Perfect for:

  • • Organisations with a defined, stable set of internal users
  • • Teams where usage is predictable and consistent across named individuals
  • • Companies whose analytics audience doesn’t change frequently

Capacity-based Pricing

Determine how many Creator and Explorer licences you need. Then, enable broad Viewer access without paying for individual Viewer licences. This flexible model keeps access broad and costs tied to usage.

Perfect for:

  • • Organisations looking to put analytics in the hands of every employee
  • • Teams with seasonal, unpredictable, or fluctuating usage patterns
  • • Companies embedding analytics for external audiences

Compare user licence capabilities.

Compare Creator, Explorer, and Viewer capabilities.

Edition-level feature restrictions apply.

Creator Explorer Viewer
Access Access to Tableau Cloud ✅ ✅ ✅
Access to Tableau Mobile App ✅ ✅ ✅
Access Hosted Tableau MCP ✅ ✅ ✅
Interact Interact with dashboards and visualisations ✅ ✅ ✅
Interact with Tableau Pulse metrics ✅ ✅ ✅
Interact with Tableau Agent in Pulse ✅ ✅ ✅
Interact with Tableau Agent in dashboards ✅ ✅ ✅
Create and share custom views ✅ ✅ ✅
Download visualisations as images (.pdf, .png) ✅ ✅ ✅
Download summary data ✅ ✅ ✅
Download full data ✅ ✅ ✅
See data quality warnings ✅ ✅ ✅
Collaborate Comment on a dashboard or visualisation ✅ ✅ ✅
Receive a subscription ✅ ✅ ✅
Receive data-driven alerts ✅ ✅ ✅
Create a subscription for yourself ✅ ✅ ✅
Create a subscription for others ✅ ✅
Create data-driven alerts for yourself and others ✅ ✅
Author Edit existing workbooks and visualisations ✅ ✅
Use Tableau Agent to explore and visualise data ✅ ✅
Create and publish new workbook from existing published data source ✅ ✅
Create New Tableau Pulse metrics ✅
Create and publish new data sources ✅
Create and publish composable data sources ✅
Create and publish new workbook with a new data source ✅
Create custom colour palettes on Tableau Desktop ✅
Prepare Create new data flows (.tfl files) ✅
Edit and modify existing data flows (.tfl files) ✅
Export datasets (.tde, .hyper, .csv files) ✅
Publish and run flows ✅
Schedule flows ✅ ✅
Monitor flow performance and health ✅
Use Tableau Agent in Tableau Prep to clean and shape data ✅
Govern View data lineage and impact ✅ ✅ ✅
Use Tableau Agent in Catalogue to create content descriptions ✅ ✅
Manage content and certify data sources ✅ ✅
Manage users and permissions ✅ ✅
Set data quality warnings ✅
Use Advanced Management capabilities ✅
Run programmatic content migration jobs ✅

Edition-level feature restrictions apply

Find answers to frequently asked questions.

Tableau Cloud is available in three editions: Standard Edition, Enterprise Edition, and Cloud+ Edition. Tableau Cloud+ Edition capabilities are included in the Tableau+ Bundle, which also includes Tableau Next. You can customise your deployment with three licence types: Creator, Explorer, and Viewer. Every deployment requires at least one Creator licence.

  1. Standard Edition includes access to Tableau Cloud with support for up to 3 sites and access to Tableau Pulse. It also gives your Creators access to Tableau Desktop and Tableau Prep Builder.
    1. Creator: $75 per user/month, billed annually.
    2. Explorer: $42 per user/month, billed annually.
    3. Viewer: $15 per user/month, billed annually.
  2. Enterprise Edition includes everything in Standard, plus Data Management, Advanced Management, eLearning, and support for up to 10 sites.
    1. Creator: $115 per user/month, billed annually.
    2. Explorer: $70 per user/month, billed annually.
    3. Viewer: $35 per user/month, billed annually.
  3. Cloud+ Edition includes everything in Enterprise, plus Tableau Agent in Prep, Authoring, Catalogue, Dashboards, and within Tableau Pulse, Premier Success for Tableau Cloud, and support for up to 50 sites — including Release Preview sites with exclusive early access to new features. Contact Sales for pricing.
  4. Tableau+ Bundle includes everything in Cloud+ Edition, plus access to agentic analytics capabilities in Tableau Next and Data 360. Contact Sales for pricing.

Agentic analytics capabilities like Tableau Agent in Cloud and Pulse are available through Tableau Cloud+ Edition and the Tableau+ Bundle. To get started, upgrade your Tableau Cloud deployment to Cloud+ Edition or purchase the Tableau+ Bundle through your Tableau account team.

Tableau offers three primary licence types, each designed for different user needs:

  1. Creator: Create new workbooks and data flows, export data, curate and share data sources, monitor flow performance, and use Tableau Agent for AI-assisted data preparation, exploration, and visualisation. On Tableau Cloud, Creators create Pulse metrics, Pulse metric definitions, and handle admin tasks like scheduling Pulse digests.
  2. Explorer: Explore and edit existing workbooks and visualisations, download full data, manage users and content, and use Tableau Agent in Web Authoring to understand existing calculations, create new calculations, and explore and visualise data. Explorers can also access Pulse Metrics and get Pulse Digests.
  3. Viewer: View and interact with dashboards, download summary data, get data-driven alerts, access Pulse Metrics, and get Pulse Digests.

Yes. Capacity-based pricing is available for Tableau Cloud Standard, Enterprise, and Cloud+ editions. Determine how many Creator and Explorer licences you need. Then, enable broad Viewer access without paying for individual Viewer licences. Organisations purchase Capacity-based Viewer Blocks based on the scale of their deployment, and cloud admins can allocate capacity across sites. This flexible model keeps access broad and costs tied to usage. Note: Capacity-based pricing and role-based Viewer licensing cannot be mixed on the same deployment/tenant. Contact Sales for pricing details.

No, mixing editions or licensing models within a single Tableau Cloud deployment/tenant is not supported. Customers who want to leverage multiple editions or multiple licensing models must do so in separate deployments/tenants.

There is one exception: customers on Cloud+ Edition can also have Tableau+ Bundle users within the same deployment, and vice versa.

No. However, select AI features in Cloud+ Edition and the Tableau+ Bundle can be used in conjunction with the Audit Trail feature in Data 360, which can consume credits. The Tableau+ bundle includes 250K credits and more information can be found here.

No. All Tableau Cloud plans require an annual contract, billed annually.

Yes, all Tableau customers receive Standard Success, which includes self-guided resources and on-demand learning. Customers on Enterprise Edition also receive eLearning included. Customers on Cloud+ Edition and the Tableau+ Bundle receive Premier Success and eLearning included — offering expert guidance, targeted coaching, and 24/7 expedited support. Any customer can upgrade to Premier Success or Signature Success for even higher-touch support, including a designated Customer Success Manager, fastest response times, and technical health reviews.