Invites Healthcare was established in March 2020 when the digital healthcare business division branched out from SK Telecom, one of Korea’s leading telecom companies. As an innovative market leader in the hyper-connected era Invites Healthcare offers tailored digital healthcare management services, smart medical systems and solutions, and data-based clinical trial support for both B2B and B2C operations.
Key services include Care8 DNA, a custom healthcare platform based on genetic testing, and Coach-coach Diabetes, a diabetes management app service, and focus is on improving customers’ personalized health checkups and diagnosis capabilities. Through strategic partnerships with Korean and international medical institutions, Invites Healthcare provides services for integrated management of previously decentralized health data.
Invites Healthcare naturally faces the challenge of aggregating health data containing sensitive customer information and analyzing large volumes of data to understand and analyze market topography.
R&D Center manager Dongwook Nam told us, “We create dashboards displaying genetic information of many users and share it across the company as part of our efforts to improve customer experience. We use Tableau’s visual data analysis tool for business intelligence (BI), which allows us to provide services in fundamental target marketing, marketing inflow, and genetic signature analysis.”