For nearly 30 years, International Game Technology (IGT) has been designing and manufacturing computerized gaming equipment for clients around the world. Lon O’Donnell, IGT’s manager of professional services, knows the data-driven science behind casino gaming.
In this interview, he explains how IGT is using Tableau to optimize slot machine features in ways that were previously unimaginable.
“A single slot machine spits out six to ten fields per hour multiplied by a thousand machines multiplied by 24 hours, multiplied by 365 days,” O’Donnell emphasizes. “So you're looking at about a billion fields per year that a single casino will analyze.”