Zeotap is a data company with its core product, a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict their behaviors. It does this by enriching customers’ data with its own data set and then creating and activating different segments for advertising.
One of the key reasons customers sign up for Zeotap is the quality and scale of its data. So it’s vital for the sales team to understand the quality and volume of available data and to be able to share this with prospective customers.
"One of our challenges in the past was the delay in everyone having access to this type of information,” said Gunnu Sirohi, Business Intelligence Manager at Zeotap. “If someone wanted to understand something about our data, the Analytics team would need to crunch through billions of rows to prepare the analysis. It could take days or even weeks at times.”
Zeotap evaluated several solutions to streamline analysis and reporting before choosing Tableau. The company had already embedded Tableau into its CIP solution and was able to work with the same partner, Goldstone Technologies, to implement Tableau Desktop and Tableau Server for internal data sharing.