Jet2 is British, leisure airline that also provides convenient, affordable holiday packages. An initial project with Tableau was analyzing Jet2’s partnerships with hotels to ensure that they were serving customers’ needs. When Tableau expanded to the revenue team, they had a “eureka moment” because they could visualize data that was previously difficult to access. Today with help from Tableau, departments at Jet2 use data to collaborate more effectively and work together to develop solutions. As Andrew Aucott, General Manager of Business Intelligence comments, Tableau will continue to “change the way [they] work.”
Tableau: How do you use data at Jet2? Andrew Aucott, General Manager of Business Intelligence: We are, fundamentally, a leisure travel business. We use data for everything from finance to revenue management to customer operations. It underpins everything that we do in the organization. Tableau: How does Tableau fit in? Andrew: One of the initial projects that we have set up with Tableau is to analyze how we contract against hotels at certain destinations that we fly to. By using Tableau, we've been able to see the contracts that we currently have that we would have previously not been able to see and see how they're related to our customer needs—and hopefully improve what the customer wants. So it gives us the ability to be able to see where we are doing well, where we've done a good job of this year, and it lets us see into the future what we would contract.