Belcorp Data Academy
In 2020, the world embarked on a change that took place at an impressive pace, with a hyper-acceleration towards a much more digital consumer and consultant with new needs, and the trends that we thought we would see in 3 to 5 years became reality in a matter of weeks and months.
Within the organization, we defined the Belcorp 2.0 strategy with ambitious goals that challenged us to explore new ideas swiftly and collaboratively. The digital and technological transformation demanded new skills of us, and this is why we launched Belcorp Academy, a training program focused on upskilling and reskilling, to improve and develop the key skills that will enable us to face the future successfully, quickly and flexibly.
Priority was given to developing personalized experiences for consumers and consultants through data and analytics. This is how Belcorp Data Academy came into being, with the vision of leading the beauty industry as a company powered by Artificial Intelligence and data-based decisions.
Belcorp Data Academy represents a change in mindset, behaviors and the ways we work. A project constructed under the sponsorship of Venkat (CTO & CDO) along with the Data & Analytics team and with the support of the Learning & Development team, to become the transformation Belcorp needs to successfully accomplish its strategy.
“We took on the challenge of designing an training offer with new strategies, measuring the learning results and promoting a change in the behavior of employees to ensure data-based decision-making. Evolving our traditional descriptive analyses, which only looked at the past, to predictive and prescriptive analyses, increasing the value we offer our consumers and consultants,” Lizeth explains.
The construction of Belcorp Data Academy was an intense, highly-detailed process that involved coaching sessions with more than three groups of external consultancy firms, the support of Tableau’s Customer Success team and the influence of renowned cases in the industry. We weren’t looking to reinvent the wheel.
“We started by defining why it was important that everybody should be aware of the power of data, and to do so we defined a learning route that standardized the basic concepts of data analysis and artificial intelligence, which would be incorporated into our entire organization,” adds Lizeth.
Belcorp Data Academy was born with a very clear mission and set of values: “Empowering business people with technological skills that enable them to make decisions based on data, and doing so by providing them with the best analytics development program on the market.”
To achieve this mission, 5 gradual objectives were established: Understanding the value of data, promoting a data-based culture, mastering data analysis, mastering storytelling and mastering artificial intelligence.
“Based on these objectives, we designed the academy and its differentiating factors: personalized role-based learning path, alliance with leaders from the educational market, evaluation of learning with the KirkPatrick model and gamification strategy,” says Lizeth, adding: “To ensure the success of the implementation, we decided it was key to call on business allies who, along with the Data Rockstars, would be the main promoters of the initiative in their teams.”
These business allies work in collaboration with the Belcorp Data Academy team to ensure fulfillment of the indicators and guarantee that the goals and learnings are valuable for the entire organization.