Industry-leading analytics for your customers

Embedded analytics integrates powerful BI capabilities directly into your applications, products and web portals. Provide customers and partners with a powerful, self-service analytics solution that’s easy to customise, integrate and deploy, getting you to market faster while you stay focused on your area of expertise.

Offer the best BI experience

Embed and customise Tableau’s interactive, analytical capabilities to create a seamless experience with your products. Give your customers a way to ask questions and find meaningful insights.

Make the most of your resources

Focus your people on your core products instead of building a BI solution from scratch. Tableau is an industry leader, 100% focused on modern analytics and constantly innovating so you don’t have to.

Increase revenue and stickiness

Create differentiated and premium offerings that drive engagement, stickiness and additional revenue from your existing products. Find new business opportunities through data monetisation.

Scale flexibly and securely

Embed analytics where you and your customers already are. Tableau integrates into your existing technologies with versatile single sign-on, enterprise-grade security, and out-of-the-box high availability at scale.

Seamlessly embed the self-service analytics your customers want

The Tableau embedded analytics platform allows you to focus on building your product, saving you time, resources and money. Learn how you can empower your customers and drive product engagement with integrated, interactive visual analytics.

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Fast to build, faster to market

Build powerful Tableau dashboards in hours instead of days. Customise your embedded analytics integration with the JavaScript API – even add two-way communication to your white-label analytics. Programmatically manage users and content at scale with the REST API.

The right data for users

With row-level security and user filtering, Tableau allows you to build dashboards once and then load filtered data as appropriate to each user’s permissions. This way, you aren’t creating custom content over and over – and people only see the data that’s meant for them.

Resources and community

From concept to deployment, think of us as your extended team. You’ll not only have the support of our open-source resources, but the developers and viz whizzes of the Tableau Community – the most passionate and diverse data community in the world.

Our customers will gain new insights and interpret their data in ways not seen before.

Your products, enhanced

Embed Tableau directly into your applications and products to bring data to life.

Analytics service

Package and monetise your data as a unique, interactive analytics offering.

Simple external sharing

Delight customers and partners with impactful and secure analytics.



Looking to embed Tableau internally for your employees?

Learn how here

Monetise your data with embedded analytics

Data monetisation – Use cases, implementation and added value

Read this survey-based study to learn how companies are embedding analytics into products to create new revenue streams or using portals with embedded analytics to improve internal processes such as marketing, customer experiences or equipment maintenance.

Read the report

Are you leaving a data monetisation opportunity on the table?

Read this slideshare to learn about the present opportunities and challenges of data monetisation, see which industries and use cases are thriving, and review important considerations if you are planning to monetise your data.

Turn data into products — From data scientist to data business owner

Learn the path to establishing a data business, data business models and strategies technology selection, data architecture, use cases and more.

Data monetisation webinar series

Watch this webinar series to learn how quick and easy it is to embed analytics into your own product – so you can increase product adoption while enabling your customers to make real-time data-driven decisions.

Embedding analytics – Build vs buy

7 criteria to consider when embedding BI

From increased customer engagement to new revenue opportunities, embedding analytics into your application, portal or website has definite business value. This paper will help you understand and evaluate the criteria that can guide you to make a well-informed decision that best suits your product and organisation.

Read the white paper

Adding value with embedded analytics: A guide to embedding with Tableau

In this paper, you’ll learn more about how Tableau integrates with simple web pages, custom web portals, third-party applications and customer-facing products.

Build vs buy webinar series

This webinar series will tackle all of the big questions you’re asking yourself: What visual analytics features do my customers want? How do I make the most of my development resources? Do I build or buy? How do I get to market quickly with a partner I can count on?

The reaction from our clients has been overwhelmingly positive. Clients that knew about Tableau, of course, they love it. Clients see how quickly we can drill into data combined with the prettiness. And, you know, smiles immediately pop onto their faces.

Let’s get technical





Tableau embedded analytics playbook

This playbook summarises the key APIs and features that are used in embedded deployments, then dives into the key embedding requirements, explains how to accomplish those requirements, and supplies you with resources necessary to get up and running.



Developer resources – Embedded analytics

If delivering analytics to your customers is something you want to learn more about, check out these resources to learn how to quickly connect to any data, learn about support for our APIs and developer tools, and access our vibrant developer community.

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