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Unifying Your Marketing Data for Greater Results

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Unify your marketing data with Tableau and Google Cloud

Google Cloud Platform (GCP) and Tableau provide a solution to unify your marketing data; one that creates a single source of truth and empowers teams to analyze information and drive realtime decisions, without requiring expert analysts or complex workflows. By connecting disparate data sources like CRM solutions or marketing automation systems into one accessible view, deeper audience insights are revealed that immediately impact your business and support deeper customer connections.

This e-book details reasons that marketers can benefit from a holistic and accessible view of their data to realize organizational efficiencies and better outcomes with campaigns, while elevating brand performance with sales and customer affinity.

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For the first time, we have a single view of data across various marketing touchpoints.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.

Featured In

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