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Marketing Dashboards: The Do's and Don'ts

How to ensure your marketing dashboards provide the greatest insights and value

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Bring your data together, Set your marketing apart

Analytics dashboards are a critical resource for marketing teams that help support their roles and responsibilities, strategic planning, and data-driven decision-making in their daily routines.

With rich data to glean, marketers—especially CMOs—now ask these questions, to obtain a competitive edge:

  1. How much revenue was attributed to paid search investments last quarter?
  2. Which online channels are generating the highest quality leads?
  3. Are we consistently maintaining all privacy and compliance measures to keep our customer data secure?
  4. Does my team have the necessary resources to gain customer insights, then justify spending on their programs and finally demonstrate the value of those programs?
  5. How is my marketing performance comparing to that of my leading competitors?

In this whitepaper, learn the four best practices to follow to ensure your marketing dashboards provide the greatest insights and value possible—whether you're a marketer at a multinational corporation or startup. These tips will put you on a greater path to success for measuring the effectiveness of your marketing program and demonstrating the impact of results.

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Marketing is being flooded by analytics. Tableau became more than just software with a bunch of numbers and a few pretty graphs; it became a useful tool.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.

Featured In

Fast Company
Wallstreet Journal