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Whitepaper

Marketing Dashboards: The Do's and Don'ts

How to ensure your marketing dashboards provide the greatest insights and value

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Bring your data together, Set your marketing apart

Analytics dashboards are a critical resource for marketing teams that help support their roles and responsibilities, strategic planning, and data-driven decision-making in their daily routines.

With rich data to glean, marketers—especially CMOs—now ask these questions, to obtain a competitive edge:

  1. How much revenue was attributed to paid search investments last quarter?
  2. Which online channels are generating the highest quality leads?
  3. Are we consistently maintaining all privacy and compliance measures to keep our customer data secure?
  4. Does my team have the necessary resources to gain customer insights, then justify spending on their programs and finally demonstrate the value of those programs?
  5. How is my marketing performance comparing to that of my leading competitors?

In this whitepaper, learn the four best practices to follow to ensure your marketing dashboards provide the greatest insights and value possible—whether you're a marketer at a multinational corporation or startup. These tips will put you on a greater path to success for measuring the effectiveness of your marketing program and demonstrating the impact of results.

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Marketing is being flooded by analytics. Tableau became more than just software with a bunch of numbers and a few pretty graphs; it became a useful tool.

關於 Tableau

Tableau 協助使用者將資料轉化為可據以採取行動的深入分析。透過視覺化分析探索無限可能。只要按幾下滑鼠,就可以建立儀表板並執行臨時分析。分享您的工作並讓您的資料發揮影響力。從全球性的企業到初期新創公司與小型公司,各地的使用者都使用 Tableau 來查看並瞭解資料。



媒體報導

Fortune
Fast Company
Wallstreet Journal
Wired