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The Marketing Analytics Evolution

How Data-Driven is Your Organization?

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See where your team lands on the spectrum of analytical maturity, and what steps to take next.

Making better and faster decisions with data is becoming mission-critical for marketing organizations. And with new technologies and channels popping up every day, marketers must adapt and evolve their analytics strategies, skills, and data solutions to stay competitive.

So, whether your marketing team is crawling, walking or running with data, it’s important to know how your analytics are working toward success today in order to progress tomorrow.

In this report, you’ll find a framework to help you assess your organization’s level of analytical maturity in several categories including:

  • Marketing tactics and reporting
  • Business strategy
  • Operations and data governance
  • Data skills and analytical talent
  • Organizational data culture

Learn where your marketing team stands with data, and take the next step towards data-driven marketing.

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It’s helped us say, here’s the issue, here’s the problem, and here’s what we’re going to do.

關於 Tableau

Tableau 協助使用者將資料轉化為可據以採取行動的深入分析。透過視覺化分析探索無限可能。只要按幾下滑鼠,就可以建立儀表板並執行臨時分析。分享您的工作並讓您的資料發揮影響力。從全球性的企業到初期新創公司與小型公司,各地的使用者都使用 Tableau 來查看並瞭解資料。



媒體報導

Fortune
Fast Company
Wallstreet Journal
Wired