Who are the CRM Analytics Ambassadors?

Meet the 2023 CRM Analytics Ambassadors—power users of the native analytics and AI solution for Salesforce.

Tableau Ambassadors teach and share while fostering a positive and supportive space within the community. They give credit where credit is due, and prioritize inclusivity in everything they do. They shine the spotlight on new voices, innovative ideas, and make the communities around them better. Tableau Ambassadors serve in one of seven branches: Forums, User Groups, Academic, DataDev, Public, Social, and CRM Analytics.

Let’s dive into the CRM Analytics Ambassador branch

CRM Analytics Ambassadors are power users of the native analytics and AI solution for Salesforce. Most CRM Analytics Ambassadors have extensive backgrounds in administering and developing analytics products in the Salesforce 360 ecosystem. They love to share their expertise in this specialized platform by publishing blogs, hosting meetups, and participating in community projects. They also provide a bridge between the Salesforce Trailblazer Community and the Tableau Community.

The CRM Analytics Ambassador branch meets quarterly with product managers and community managers about the product’s latest release and roadmap. Together, they share how they’re using the product and identify areas of opportunity for the product. They also discuss opportunities to grow the CRM Analytics community and collaborate on meetups and the community’s Slack workspace.

Meet the 2023 CRM Analytics Ambassadors

CRM Analytics Ambassadors Headshot

There are 34 CRM Analytics Ambassadors in the 2023 cohort hailing from 9 different countries. Many CRM Analytics Ambassadors have certifications in the Salesforce ecosystem and extensive experience across the Salesforce ecosystem and can point you to the right place for help. Here are a couple of friendly faces from the program:


Parth RavaniPune/Hyderabad, India

Parth Ravani is an accomplished analytics professional currently holding the role of Principal Analytics Developer at Egen, FKA SpringML. He is forging his path toward becoming a Salesforce Architect. Parth's expertise spans a wide spectrum, including Salesforce, CRM Analytics, ETL, data modeling and the art of creating insightful visualizations and dashboards. He thrives in simplifying complex data landscapes and transforming them into actionable insights. Beyond his professional life, he finds immense joy in his creative pursuits like singing, songwriting, and skillfully strumming his guitar. These hobbies offer a welcome contrast to his analytical work, providing him with a means to express his artistic side. 

“Being a CRM Analytics Ambassador is not just a role, it's a passion that resonates deeply with me because of the focus on championing the power of analytics, the opportunity to lead by innovating, sharing knowledge, community, and inspiring others. In essence, being a CRM Analytics Ambassador is more than a title, it's a personal commitment.”


Jen ShierArkansas, United States of America

Jen is a Principal IT Admin in her 5th year at Palo Alto Networks. Currently, her passion drives her to be a bridge between departments for all Salesforce analytics products including CRM Analytics, Tableau, Data Cloud, Native Salesforce analytics, and Event Log Monitoring. Her background includes Salesforce architecture and analytics since 2001, Dreamforce speaker 2003-2019, and 4x MVP. As a single parent, her free time is spent with her 13yr old son and quartz crystal mining.

“Being a CRM Analytics Ambassador symbolizes how our collective data skills transcend tools. We have a deep understanding of how CRMA, Tableau, and native Salesforce compliment each other. We are driven by opportunities to educate our employers and community on the benefits of each tool used singularly or combined. At the end of the day, data is just data until you bring forth the information and insights. I often say that all of the ambassadors share a data gene!”


Mohammad Eusuf Daud, Mogliano Veneto, Italy

Eusuf is a passionate Salesforce Application Architect and has been a CRM Analytics Ambassador since 2020. A successful leader with more than 22 years of experience in driving innovative process improvements, Eusuf has been a part of the evolving Salesforce ecosystem since 2007, helping colleagues use Salesforce efficiently and ensuring business value to customers spanning 4 continents. As an enthusiast of Artificial Intelligence, Eusuf currently works as an Enterprise Architect of the largest Financial Services Cloud in Africa and guides the program in its AI and Salesforce journey using Design Thinking and Agile methodologies.

To me, being an Ambassador is being a champion of CRM Analytics. I serve as a passionate advocate, an educator, a steward of data best practices, and an explorer always finding ways to innovate CRM Analytics.

How can CRM Analytics Ambassadors support my Tableau journey?

CRM Analytics Ambassadors are here to help you learn, get you connected, and inspire your journey in the Salesforce ecosystem.

CRM Analytics Ambassadors are involved in the Trailblazer Community Group, a free online forum open to anyone looking to stay up to date on the product and learn best practices. Salesforce employees, CRM Analytics Ambassadors, and community members all us this forum—it’s a great place to ask questions and connect with both CRM Analytics Ambassadors and the broader community. 

They are also a part of the group’s Slack workspace called the DataTribe. Similar to the Trailblazer Community Group, the DataTribe workspace is a place to connect with CRMA community, ask questions, share opportunities, and participate in Workout Wednesday for CRM Analytics

How do you become a CRM Analytics Ambassador?

Applications open for CRM Analytics Ambassadors annually.

CRM Analytics Ambassadors lead and evangelize with kindness and respect, nurture creative and technical growth, and create inclusive environments where everyone can participate. If you are actively helping others in the CRM Analytics community (beyond the walls of your own business), you will likely make a great candidate!

Selected Ambassadors must sign an NDA with Tableau. As part of the program, they get SWAG, inside access to marketing and product teams, a badge for their LinkedIn profiles, and other fun perks!