白皮书

讲述数据故事: 使用可视化图表与人类分享数字的影响

作者
Jock Mackinlay, Vice President, Research & Design, Tableau Software
Robert Kosara, Research Scientist, Visual Analysis - Tableau Software
Michelle Wallace, Product Marketing - Tableau Software

讲故事是人类体验的基础。 在整个人类历史中,我们开发了用来讲故事的新媒介 — 从口述历史到印刷的书籍,再到电影,甚至漫画书。 但是,除了用图片和文字诉说故事外,能不能用数据诉说故事?

本白皮书探讨了讲故事在整个人类历史中的发展历程,着重介绍现代数据可视化工具如何用于讲故事,特别是利用数据来述说震撼人心的故事。

了解故事对人类认知的影响、数据故事如何用于向决策者传达讯息,以及如何使用您的数据故事来影响全世界持续不断的变化。 立即下载白皮书。

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关于作者

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Jock Mackinlay

Vice President, Research & Design, Tableau Software

Jock Mackinlay is Tableau's Vice President of Visual Analysis. At Stanford University he pioneered the automatic design of graphical presentations of relational information. He joined Xerox PARC in 1986, where he collaborated with the User Interface Research Group to develop many novel applications of computer graphics for information access, coining the term "Information Visualization." Much of the fruits of this research can be seen in his book, "Readings in Information Visualization: Using Vision to Think." Jock has a Ph.D. in computer science from Stanford University.

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Robert Kosara

Research Scientist, Visual Analysis - Tableau Software

Robert Kosara is a researcher in Tableau's Visual Analysis group. Before he joined Tableau in 2012, he was a professor of computer science at UNC Charlotte. Robert has created visualization techniques like parallel sets and performed research into the perceptual and cognitive basics of visualization. Recently, his research has focused on how to communicate data using tools from visualization, and how storytelling can be adapted to incorporate data, interaction, and visualization.

Robert received his M.Sc. and Ph.D. degrees in computer science from Vienna University of Technology (Vienna, Austria). His list of publications can be found online on his vanity website. He can be found on Twitter, Facebook, LinkedIn, Google+ and Google Scholar.

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Michelle Wallace

Product Marketing - Tableau Software

Michelle Wallace is a product marketer at Tableau Software, where she tells stories about how thought-leaders around the world are making an impact with data. She holds a BA in English from Western Washington University with a minor in astronomy. Prior to Tableau, Michelle was a magazine writer who covered local interests and histories around the United States.