Whitepaper

Como contar histórias com dados: Usando visualizações para compartilhar o impacto dos números

Autoria
Jock Mackinlay, Vice President, Research & Design, Tableau Software
Robert Kosara, Research Scientist, Visual Analysis - Tableau Software
Michelle Wallace, Product Marketing - Tableau Software

Contar histórias é uma tradição da experiência humana. Ao longo da história da humanidade, desenvolvemos novas formas de contar histórias, desde a tradição oral até os livros impressos, filmes e até histórias em quadrinhos. Mas é possível contar histórias com os dados, como fazemos com imagens e palavras?

Este whitepaper explora e evolução da forma de contar histórias ao longo da história da humanidade, realçando como as ferramentas de visualização de dados modernas podem ser usadas para contar história especialmente importantes com números.

Saiba como as histórias afetam o cognitivo humano, como as histórias de dados podem ser usadas para transmitir informações aos tomadores de decisão e como as suas histórias de dados podem ser usadas para afetar mudanças duradouras no mundo. Baixe o whitepaper hoje.

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Sobre o autor

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Jock Mackinlay

Vice President, Research & Design, Tableau Software

Jock Mackinlay is Tableau's Vice President of Visual Analysis. At Stanford University he pioneered the automatic design of graphical presentations of relational information. He joined Xerox PARC in 1986, where he collaborated with the User Interface Research Group to develop many novel applications of computer graphics for information access, coining the term "Information Visualization." Much of the fruits of this research can be seen in his book, "Readings in Information Visualization: Using Vision to Think." Jock has a Ph.D. in computer science from Stanford University.

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Robert Kosara

Research Scientist, Visual Analysis - Tableau Software

Robert Kosara is a researcher in Tableau's Visual Analysis group. Before he joined Tableau in 2012, he was a professor of computer science at UNC Charlotte. Robert has created visualization techniques like parallel sets and performed research into the perceptual and cognitive basics of visualization. Recently, his research has focused on how to communicate data using tools from visualization, and how storytelling can be adapted to incorporate data, interaction, and visualization.

Robert received his M.Sc. and Ph.D. degrees in computer science from Vienna University of Technology (Vienna, Austria). His list of publications can be found online on his vanity website. He can be found on Twitter, Facebook, LinkedIn, Google+ and Google Scholar.

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Michelle Wallace

Product Marketing - Tableau Software

Michelle Wallace is a product marketer at Tableau Software, where she tells stories about how thought-leaders around the world are making an impact with data. She holds a BA in English from Western Washington University with a minor in astronomy. Prior to Tableau, Michelle was a magazine writer who covered local interests and histories around the United States.