点播式网络讲座

Data Visualisation Literacy: Learning to See

Few of us have ever been taught how to effectively and efficiently read charts and graphics. Many of us have probably never even thought about it.

We tend to get by through exposure and repetition, gradually becoming more familiar with different approaches. The prospect of reading a bar chart as well as the pie and line charts is consequently quite a straightforward proposition for many. However, there are many more ways of visually portraying data beyond these classic three methods that are increasingly being used in a mainstream setting.

Developing one’s visualisation literacy is not just about creating more effective visualisations but also being better at reading them. To write well, you must also be able to read well. In this talk Andy will outline some tactics and approaches to get the most out of the experience of consuming a visualisation. He will integrate the key findings to emerge from his recent research activity with the University of Sheffield on the ‘Seeing Data’ project, looking at the human and design factors that influence engagement and effectiveness.

What do we need to do as creators of visualisations to ensure we optimise the viewing experience? Join us for this on-demand session and find out.

演讲人简介

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Andy Kirk

Data Visualisation Specialist and Founder of visualisingdata.com

Andy Kirk is a UK-based freelance data visualisation specialist, and editor of visualisingdata.com. After graduating from Lancaster University in 1999 with a B.Sc (hons) in Operational Research, he held a number of business analysis and information management positions at some of the largest organisations in the UK, including West Yorkshire Police and the University of Leeds.

In December 2009 Andy completed a Masters by Research M.A (Distinction) programme (University of Leeds), studying the subject of data visualisation and soon after launchedvisualisingdata.com. This has grown to become a popular source of information about the increasingly popular data visualisation field, providing readers with information about contemporary techniques, resources, latest developments and key insights.

Andy became a freelance professional in 2011 focusing on data visualisation consultancy and training workshops. He has delivered over 100 public and private training events across UK, Europe, North America, India, South Africa and Australia. Some of his clients include Heineken, Disney, Intel, WHO, OECD and McKinsey. His teaching activities extend to being a visiting lecturer at the highly-respected Maryland Institute College of Art (US) teaching a module on the Information Visualisation Masters programme.

In December 2012, Andy released his first book entitled “Data Visualization: a successful design process”, a practical guide for anyone facing the challenges of designing data visualisations in the most effective and efficient way. He is now working on a second book, due to be published by Sage in 2015.

Between January 2014 and March 2015 Andy is working as co-investigator on a research project called ‘Seeing Data’ funded by the Arts & Humanities Research Council and hosted by the University of Leeds exploring visualisation literacy amongst the general public.

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Andy Cotgreave

Tableau 技术专员主管

Andy Cotgreave 是一名可视化分析专家,他于 2011 年加入 Tableau,至今担任过产品顾问、社交内容经理等多个职位。他目前是 Tableau 的技术专员主管。 加入 Tableau 之前,他是牛津大学的一名数据分析师。

作为技术推广人员,Andy 利用 Tableau 的创新产品,帮助人们查看并理解数据。他通过写作(例如在 tableau.com他的个人博客上的 Computerworld )以及在 SXSW 和 Tableau 活动等行业大会上演讲,分享自己对可视化分析和技术的热情。他还经常参与 Twitter 上 @acotgreave 话题的讨论。

Andy 在 Tableau 的工作让他有机会与媒体人、分析师和各行各业的客户合作,帮助他们了解可视化分析领域的趋势并培养他们的数据探索技巧。

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