Driving performance and ROI
Unacademy has now successfully democratized data, enabling employees at all levels to make data-driven decisions in near real-time.
The product team is one of several using Tableau to understand and optimize performance. For example, the team has dashboards to track the adoption of products by different types of users. They can drill down to identify which features are most popular and which need refining. They can also identify and prioritize opportunities to improve the user experience.
Manindra Mohan, Senior Vice President of Analytics, shared that the speed to insight provided by Tableau is especially important following the launch of new products.
“As soon as we launch any new product or initiative, everyone is impatient for the data. If we introduce a new test preparation category, for example, product and marketing teams want to understand adoption across regions and know what’s working or what’s not in respect to product features or marketing campaigns,” said Manindra.
Marketing uses Tableau more broadly to analyze the effectiveness of various channels and identify which drive the most acquisition and conversion. The team can then use these insights to optimize returns from their marketing spend.
Marketing also reduced reporting time from weeks to hours with a new Marketing Performance Tracker that gives the CEO’s office visibility of performance. The team achieved a savings of 30+ hours or the equivalent of 80% reduction in turn-around-time.
Other key dashboards help Unacademy to maintain its high standards and deliver high quality education. For example, there are dashboards to track and rank the performance of classes and another to ensure educators receive timely payment. These things combine to help Unacademy incentivize educators and retain the top talent.