Analytics anyone can use.
Data prep anyone can use.
Analytics for organizations.
Cloud analytics for organizations.
The short answer is both. There are times when you need to work within the comfort of your own PC without touching the database. On the other hand, sometimes a live connection to a database is exactly what you need.
The most important thing is not whether you choose in-memory or live, but that you have the option to choose.
Read this whitepaper to learn more about:/p>
Basically, if the question is asked we can pull the data in-memory, build the reports, and then serve them time after time to various users.