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How to Build a Culture of Self-Service Analytics

Learn how to build a culture of analytics and most importantly, why you should.

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The driver of our curiosity is a need for understanding—the what, the why, the how, the what-for. Data can help us gain this understanding. Data is knowledge. It gives us the facts, the truth, the objective view of what has happened and in some cases what may happen.

This whitepaper outlines five steps to build a culture of analytics and starts building upon ideas to create a trusted data environment that proliferates the use of data to drive decisions, seize opportunities, and gain a competitive edge.

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Allowing our people to ask questions has provided huge value. Tableau makes it easier for people to get their own data and answer their own questions.

Additional Resources


Redefining the role of IT in a modern BI world

As self-service analytics becomes the norm, the role of IT is evolving from a producer to a strategic partner. IT professionals are helping their organizations transition from a traditional top-down approach to analytics driven by IT, to a self-service approach enabled by IT and led by the business.


How to choose the right modern BI & analytics platform

This guide focuses on the platform evaluation and selection. It is intended for IT to use collaboratively with business users and analysts as they assess each platform’s ability to execute on the modern analytics workflow and address the diverse needs of users across the organization.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.

Featured In

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