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5 Trends that Will Shape the Retail Market in 2018

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In today’s retail market, consumers not only appreciate, but expect a personalized omni-channel experience. And retailers are leveraging technologies like augmented reality, machine learning, and natural language processing to gain a deeper understanding of consumers’ wants and needs.

As a result, retailers are tasked with transforming massive volumes of data into actionable insights. Key performance indicators will continue to shift and more than ever, organizations need to be prepared to adapt. Analytics will continue to drive strategy, execution, and innovation—for both the customer experience and internal operations. Download this paper for the hottest retail analytics trends that will impact retailers in 2018.

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Our technology partnerships have enabled our organization to combine the insights driven by machine learning and interactive visualization on the foundation of integrated internal and industry market data.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.

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