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Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager.
Whether you’re evaluating your social media investments or identifying areas of opportunity, understanding these four ways to visualize your social media data will give you a new level of insight:
• Slope chart for growth of followers/ reach
• Maps for global/ regional engagement
• Scatter plot for reach vs. engagement
• Boxplots to compare distribution by categories
Download this guide to learn how you can leverage the 4 most effective charts for your social media analysis.Download the Whitepaper Now
With tweets you get longitudinal and latitudinal data. And Tableau works great with that. It works very well with the metadata variables on the backside of a tweet.