Citing the example of delivery delays, Chakraborty said they were able to plot data onto a map of India to understand the relative spread of the problem in a spatial scenario. In addition, satisfying the objective of data democracy deliveries which were previously monitored by operations alone were now available for all senior managers to track and take tactical and strategic decisions in order to support a better service performance. With Tableau, they can slice the information by location, product, and different service parameters.
DTDC also has dashboards to track other performance metrics such as Shipment Bookings and Customer escalations (CRM Cases). By viewing these daily, senior management can tap into trends and derive actionable insights to support the team in exploring newer sources of revenue while providing exceptional customer experience to our existing customers.
DTDC now plans to continue on its data journey , to ensure complete adoption of existing dashboards and information while exploring the forecasting and predictive aspects of Analytics Most of DTDC’s data is structured, which will make it easy to apply machine learning and AI in the future.
“The visual aspects of Tableau have helped to make our data more understandable and meaningful, and we are all now dancing to the same tune and seeing the same analysis,” said Chakraborty. “My personal plan and vision is to bring more predictability into our operations, and I’m keen to see that side of Tableau.”
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