Increasing data maturity
One of the benefits of Tableau is that it can unify data from multiple sources, enabling Bridgestone to analyze and visualize its data all in one place. This includes data held in SAP and marketing and sales data held in CSV and Excel files.
Time spent on daily analytics has been reduced by 50%, saving up to two and a half hours per day. In addition, the business’ 148 Tableau users can now collaborate around one single source of truth. They can also use the data to build and refresh their dashboards rather than needing to go to IT.
Khun Singhadet Chamnannak shared that the result was better for everyone. “Business users know their data and what it is that they need, whereas before IT would spend a lot of time gathering requirements and not always get it right,” he said.
One of the key data points tracked by Bridgestone is customer conversion from sales and marketing activities, and with Tableau, teams have been able to monitor this in real-time and identify opportunities to increase sales. For example, Bridgestone can easily see which SKUs are selling well in each region and use that data to refine their sales and marketing strategies. Bridgestone can also better forecast customer needs and make sure that it’s producing the right products.
Bridgestone is continuing to work with G-able and participating in Tableau community groups to build on these benefits using industry best practices. It wants to strengthen its data expertise and make it even easier for business users to self-serve and make sense of their own data.
“If you want to lead the market, it’s clear that data is a key success factor. The challenge is how to analyze data in the easiest and most meaningful way, and Tableau is the tool that will support us with that,” said Khun Singhadet Chamnannak.
G-ABLE Group is a professional IT services provider in Thailand. We provide our services to major organizations in both public and private sector, focusing on telecommunication sector, financial business sector, energy sector, educational institutions, and others.