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Are you buried under a pile of reports that yield few marketing insights? Need help in taking the plunge to build simple but intuitive dashboards that update easily? Avoid common pitfalls and learn time-saving tips from experts who have been down the dashboard road. Soon you'll be on your way to marketing dashboard nirvana.
These tips will help you:
We've also pulled out the first several pages of the whitepaper for you to read. Download the PDF on the right to read the rest.
It’s simple really. In the words of one of the leading educators about business dashboards, a dashboard is a...
“A visual display of the most important information needed to understand and manage one or more areas of an organization which fits on a single computer screen so it can be monitored at a glance.”
There’s no doubt that Stephen Few chose his words wisely. Let’s dissect his choices.
Now that we have a clear picture of what a dashboard should deliver technically, it may be useful to consider why are dashboards so important? Because well designed dashboards will enlighten and empower the business on a periodic basis. Truly great dashboards will enable better decisions and inspire new, unforeseen questions in the business that can deliver transformational results in long-term success.
While dashboards can deliver great value in your organization, there are many common challenges in successfully creating, deploying, and supporting them.
So, how can you overcome some of these challenges? Let’s tackle these issues by sharing advice regarding making the data available to your dashboard and creating great dashboards.