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Maximizing your Marketing Efforts with Web Analytics

The website is the lifeblood of many businesses. It generates leads, drives conversion to customers, builds your brand, and supports your customers.
In this webinar, you will see how Tableau can help you:

  • Analyze website traffic data, and combine it with other data sources to answer difficult questions.
  • Explore business insights beyond google analytics default charts.
  • Publishing dashboards and visualizations to share insights across teams and departments.

Whether you are a website analytics expert, or you’ve just set up Google Analytics for the first time, you will walk away with a better understanding of how to take advantage of your website data.

About the speaker

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Ross Perez

Sr. Product Marketing Manager, Tableau Software

Ross Perez is a Sr. Product Marketing Manager at Tableau Software. His job is to market and promote Tableau's cloud technology partners. A large part of his role involves using Tableau’s business intelligence software to help identify new ways that Tableau's customers can take advantage of the technologies that Tableau integrates with. He has been able to speak about topics related to big data, cloud analytics, visualization and visual best practices at SXSW, Techweek, O’Reilly Strata, Google Gauge and the Tableau Customer Conference. Ross is also the Chairman of the Iron Viz Championship, a visualization competition held at the Tableau Conference every year.

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