点播式网络讲座

How We Do Marketing Analytics

Learn how Tableau's entire marketing organisation use Tableau to understand all of our data.

Here at Tableau, we rely on data and analytics to empower every marketer to better understand campaign performance, web analytics, lead activity, social media influence and ROI.

Watch this webinar to discover exactly how we use marketing data to drive more traffic, leads and likes. We’ll show you dashboards on website goal conversion, Google Ads and digital marketing performance, lead activity, Eloqua email insights, marketing activity calendar and much more.

Learn how visually analysing you marketing data can help you in these five key areas.

  • Marketing Leadership KPI's. Get a 360 view of performance
  • Campaign Performance. Improve your ROI
  • Digital Marketing. Enhanced Google Analytics and Social Media analysis
  • Lead Generation. Easily see which leads are 'hot'
  • Marketing Ops & Analytics. Combine all of your data sources

Access the marketing dashboards shown during the webinar

关于演讲者

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John-Paul Rantac

EMEA Marketing Campaigns - Tableau

JP is a data-driven marketer at Tableau based in our London office. He uses Tableau on a daily basis to understand the wealth of marketing data including campaign performance, lead activity, paid social and much more.

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