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The Beautiful Science of Data Visualization

Seeing and understanding data is richer than creating a collection of queries, dashboards, and workbooks.You will see how visual and cognitive science explain what makes data visualization so deeply satisfying. Why does a collection of bars, lines, colors, and boxes become surprisingly powerful and meaningful? How does fluid interaction with data views multiply our intelligence? Three decades of research into the beautiful science of data visualization explain why history have converged at this moment, and why interactive data visualization has brought us to the verge of an exciting new revolution.

About the speaker

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Jeff Pettiross

User Experience Designer, Tableau Software

Jeff Pettiross has been dreaming about information design and user experience since he was a kid, spending hours sketching out interface elements for games he would write on his TRS-80. Since then, he has spent the last 25 years designing software and information visualizations in diverse fields including data analysis and visualization, healthcare, project management, desktop software, and engineering.

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