Make Them Care! Adding (Con)text to Engage Your Audience

When using visualizations to present data and findings, you need to give your audience some context to draw them in. News graphics do this by tailoring their visualizations to their readers. In this session, we’ll extract ideas from these graphics to use in your own dashboards. You will learn how to find a focus for your viz and use well-placed labels, tooltips and annotations to engage your audience and make them care. Session Speakers: Kelvin Liu and Robert Kosara