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Tableau Software announced today that an independent study of its customers’ ROI by Forrester Consulting showed a 127% ROI using Tableau’s business intelligence products, an exceptional result.
Forrester attributes this primarily to a streamlined report publishing process, improved productivity of business intelligence analysts, and reduced report creation times. From their customer interviews Forrester also found, but did not quantify, significant labor productivity improvements, process improvements, and other benefits. Based on its in-depth research, Forrester concluded that “Tableau decreases BI support costs and drives end-user empowerment.” The complete Forrester study, titled “The Total Economic Impact of Tableau Business Intelligence Solution” (November, 2010) is available for download at no cost.
Forrester conducted in-depth interviews with three customers: a national financial-services firm, a major teaching hospital and an online media firm. Forrester documented an ROI of 127% and a 13-month payback period.
Forrester found the following benefits:
For the other two customers interviewed, Forrester found:
Forrester used its interviews to construct a Total Economic Impact framework to identify the cost, benefit, flexibility and risk factors that affect the investment decision. The study conducted by Forrester Consulting was commissioned by Tableau Software.
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