Craig: All sorts, I don't think there's a single department, a single vertical that can't use Tableau.
Everyone these days has data and has insight they can derive from that data. I look and I see banking companies, I see logistics, I see even a karaoke bar in London is a Tableau customer. Now they get great insight from the data that's generated by their till system. And people who aren't even employed to analyze that data get excited by seeing the lines go up, or they're meeting their target for that night.
It feels pretty good to see them getting brand new insight from data that's been around forever and they never thought they were going to be able to do anything with.
Tableau: What’s introducing people to Tableau like?
Craig: Presenting Tableau for the first time you can see sort of in the room people sit up and sort of their eyes widen, because you're just showing them that working with data doesn't have to be difficult.
My best experience with showing someone Tableau was a one-day engagement I did with a market analysis company. They gave me a big data set at the start of the day. By lunchtime we kind of explored the data, got all the meaning out, and then by the end of the day we created about five dashboards. And we had a company director right behind us asking questions of the data, their own data, and we're answering them on the fly. And they get to leave now with a great workbook they can use to take to their clients and show them what the data can do for them.
Tableau: What sort of data are you typically helping your customers connect to with Tableau?
Craig: Our customers have connected Tableau mainly to the classic database systems. We're seeing a lot more people moving to the cloud now. I believe in one week I had three different customers requesting demos with Amazon Redshift. People are very excited by things like Google Analytics and Salesforce. They can really see how they can take stuff that they've been adding to these systems for years and now they can get insight and it can feedback to them instantly.
Tableau: What kind of impact has Tableau had on your life?
Craig: Personally, Tableau has made a big change to my career. Since adopting it fully and joining The Information Lab I've found myself working a lot with The Guardian data blog, for instance, just as Tableau Public was getting really popular. I since then, about a year later, got the Zen Master accreditation, and found myself going from a two-person company, two-and-a-half years ago, to now The Information Lab is 14 consultants and growing.