Track Twitter data to see how fast information spreads online
Information—and misinformation—spreads fast online. Understanding the spread of both can yield insights into consumer behavior. At 12:30 GMT on Tuesday, Apple announced the new iPhone4S, and not the rumored iPhone5. Within a few hours, Apple fans had expressed their disappointment with tweets when the #iphone4S hashtag surged. Hover over the circles in the map to see the individual tweets.