Soundtrack Your Brand's business intelligence department uses Tableau Desktop’s native connector to bring in data from Google BigQuery, sharing workbooks with the business over Tableau Cloud. Björn Idren, Head of Business Intelligence, explains how he used to be a “BI dinosaur.” But he soon found that with Tableau, he could analyze millions of rows of data and answer questions faster than before. Agility and innovation, all in one place. Björn says, “Tableau is a great tool to show data that you already have, and it'll feed your interest and curiosity… Now I work more with an open canvas.”
Tableau: Can you tell us a little about Soundtrack Your Brand? Björn Idren, Head of Business Intelligence: I work as head of business intelligence and analytics at Soundtrack Your Brand, a Spotify-founded company that addressed Spotify for businesses, so basically how you would play music in a store or a restaurant, how you do distribution to that, and what you play. Tableau: What was your experience with BI solutions before Tableau? Björn: I've been working with business intelligence for more than ten years, and in retrospect—I was a BI dinosaur. I used the ERP solutions, the IBM, Microsoft, MicroStrategy kind of BI solution, and I had the same approach over and over again.