Eastern Alliance Trading Sdn Bhd (EA) is a group of companies that are responsible for the manufacturing and distribution of consumer goods and services on behalf of agencies and owned inhouse brands across Sabah, Sarawak, and Brunei. Before Tableau, employees across Eastern Alliance often repeated daily, monthly, and quarterly analysis works and only few people had access to these reports and rely heavily on IT to prepare the data.
Today, more than 25 analysts across management and the sales and operations teams access Tableau Desktop and Server on hourly basis to analyse sales, products trends, market sentiment, and profit in addition to forecasting stocks level and procurement. With Tableau, the EA analyst team no longer has to refresh, extract, or manually blend multiple data sources to monitor real-time sales performance and key performance indicators (KPIs) for thousands of transactions. All managers across the whole organisation can now track KPIs and make quick adjustments whenever necessary. Overall, Eastern Alliance Trading experienced increased productivity and empowered managers to make decisions based on data.