Adding value to partnerships with real-time insights
Domain Group’s sales department plays a vital role in building relationships with advertisers from the real estate industry nationwide.
Prior to the implementation of Tableau, Domain’s 200 sales representatives were reliant on the marketing department to provide them with property market insights. Updates were provided monthly or quarterly. Given the dynamic nature of the property market, there was an ongoing information lag as a result. Sales representatives had no facility to request customized reports. On occasion, those created by the marketing team were too generic to be of significant use to clients.
The implementation of the Tableau platform gave sales representatives the ability to generate their own real-time insights to share with the 13,000 real estate agents who advertise on the site. Tableau has empowered Domain’s sales representatives to act as trusted advisors and build deeper relationships with their clients.
“We are now able to share these insights with our agency partners to help them hone their marketing campaigns and get better results for their clients – the millions of Australians who rely on the Domain platform to buy, sell and rent properties,” Pooyan said.
“Being able to access data live has transformed the way we interact with these vitally important partners.”